Coming soonResearch
Market Positioning Map
Plot competitors and your offer on positioning axes to find the quadrant you can dominate.
4 steps~30 minAdvanced
Built for
- Strategists
- Consultants
Tools used
- Claude
- Figma
Expected outputs
- Positioning map
- Target quadrant
- Positioning statement
Pipeline steps
4 sequenced steps with clear outputs at each stage.
- 1
Define axes
Choose the two dimensions buyers actually care about.
Output: Axis definitions
- 2
Plot competitors
Place 5–8 players on the map with rationale.
Output: Positioning map draft
- 3
Find quadrant
Identify the open space worth claiming.
Output: Target quadrant + rationale
- 4
Positioning statement
Write the statement that owns that space.
Tool: Claude
Output: Positioning statement
Quality checks
Built-in criteria so you know when output is strong enough to ship.
- Axes reflect buyer reality, not internal preference
Want this pipeline when it ships?
Join the waitlist and we'll notify you when this workflow is available.